Bill Buck: Steve, stick with what has worked for you. The Numerati is catchy and describes who you are talking about in the book. I wouldn't change it at all! Jun. 10, 2009, 8:51pm
steve baker: Thanks for your ideas on this. I'll ask them about trying out the various ideas. You're right: That's what the Numerati would do. Jun. 10, 2009, 6:32pm
Saket: Terrible choice of a title. The Numerati is so much better. Jun. 10, 2009, 5:06pm
Ben: My apologies to Max! I need to learn to read slower. Jun. 10, 2009, 4:52pm
Ben: I'm shocked - 4th comment and I'm the first to suggest this... The book focuses on the value and potential for empirical analysis to make better business decisions... your publisher better be willing to pre-test the alternative titles to see which is likely to sell better. Opinion-based decisions are sooo 1990's Jun. 10, 2009, 4:51pm
Albert Maruggi: Not crazy about it,too long, and it's a hackneyed phrase for a cutting edge topic. Also the book goes beyond the selling Google thing, I know that's the hook, but the chapter on medicine is amazing stuff. Jun. 10, 2009, 4:47pm
Anoush Margaryan: I prefer Numerati. The British publisher's title is too clumsy, too wordy and too populist Jun. 10, 2009, 3:40pm
Max Kalehoff: I love the Numerati as your platform, but I like the British publisher's title better. I think it's a step in the direction, but could even be more grabbing. You should follow in the footsteps of the Numerati: test the actual covers in the marketplace to see which performs better. Jun. 10, 2009, 2:46pm
Mike Nemecek: Steve -- I guess they could have chosen "Look Around You -- Maths" instead (as seen at http://www.youtube.com/watch?v=Pj2NOTanzWI). :> Jun. 10, 2009, 2:24pm