Stephen Baker

The Boost
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British publisher to change title of my book

June 10, 2009Marketing the book


Well, it takes some getting used to for me, because I really do like the title The Numerati. But the British publisher of the book, Jonathan Cape, is proposing changing the title to "They've Got Your Number...", along with the subtitle: Data, Digits and Destiny, how the Numerati are Changing Our Lives.

Clearly, they're doing it in hopes of attracting more general interest readers. That's who I wrote it for, so if a different title works better, who am I to complain? I just hope that no Numerati readers will mistake this for a follow-up book. But none will, I'm sure, because they all will have read the blog... Right?

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