Stephen Baker



Home - Viewing one post
British publisher to change title of my book  posted on June 10, 2009

Marketing the book


Well, it takes some getting used to for me, because I really do like the title The Numerati. But the British publisher of the book, Jonathan Cape, is proposing changing the title to "They've Got Your Number...", along with the subtitle: Data, Digits and Destiny, how the Numerati are Changing Our Lives.

Clearly, they're doing it in hopes of attracting more general interest readers. That's who I wrote it for, so if a different title works better, who am I to complain? I just hope that no Numerati readers will mistake this for a follow-up book. But none will, I'm sure, because they all will have read the blog... Right?

add comment send to friend




©2010 Stephen Baker Media, All rights reserved.     Site by Infinet Design








Read Cormac McCarthy's The Road, and it has colored my day an ashen shade of gray. Awake to existence, tho, and vulnerability.

follow me on twitter





The Book Bag - Zoe Page

The Wall Street Journal - John Derbyshire

Frankfurter Allgemeine Zeitung - Milos Vec

The Guardian (UK) - Steven Poole & Christopher Exeter

read more reviews





BusinessWeek's strategy
- November 12, 2009

BusinessWeek cannot afford to stay within McGraw-Hill
- August 6, 2009

How to remake BusinessWeek?
- July 16, 2009

Fiction: The Andean Correspondent
- May 30, 2009

It's OK not to read the book...
- January 8, 2009

List of favorite non-fiction books
- December 18, 2008

Early results of behavioral ad campaign
- November 4, 2008

Launching Numerati behavioral campaign: Will deliver 8 million targeted ads
- September 5, 2008

The Worker: Excerpted as BusinessWeek cover story, Aug 28, 2008
- August 28, 2008

Message for math and business readers
- August 27, 2008

We are going to target you with behavorial ads--and blog about it
- August 20, 2008

Steve Baker answers questions about The Numerati
- August 1, 2008