Stephen Baker



Home - Viewing one post
British publisher to change title of my book  posted on June 10, 2009

Marketing the book


Well, it takes some getting used to for me, because I really do like the title The Numerati. But the British publisher of the book, Jonathan Cape, is proposing changing the title to "They've Got Your Number...", along with the subtitle: Data, Digits and Destiny, how the Numerati are Changing Our Lives.

Clearly, they're doing it in hopes of attracting more general interest readers. That's who I wrote it for, so if a different title works better, who am I to complain? I just hope that no Numerati readers will mistake this for a follow-up book. But none will, I'm sure, because they all will have read the blog... Right?

add comment send to friend




©2010 Stephen Baker Media, All rights reserved.     Site by Infinet Design








Cog psych yesterdy at Penn St. Try counting things w/out moving finger. You rock, nod, or tap foot,anything to create rhythm.

follow me on twitter





The Book Bag - Zoe Page

The Wall Street Journal - John Derbyshire

Frankfurter Allgemeine Zeitung - Milos Vec

The Guardian (UK) - Steven Poole & Christopher Exeter

read more reviews





The appeal of virtual
- May 18, 2010

My next book: IBM's Jeopardy mission
- March 22, 2010

BusinessWeek's strategy
- November 12, 2009

BusinessWeek cannot afford to stay within McGraw-Hill
- August 6, 2009

How to remake BusinessWeek?
- July 16, 2009

Fiction: The Andean Correspondent
- May 30, 2009

It's OK not to read the book...
- January 8, 2009

List of favorite non-fiction books
- December 18, 2008

Early results of behavioral ad campaign
- November 4, 2008

Launching Numerati behavioral campaign: Will deliver 8 million targeted ads
- September 5, 2008

The Worker: Excerpted as BusinessWeek cover story, Aug 28, 2008
- August 28, 2008

Message for math and business readers
- August 27, 2008