Home - Viewing one post
Netflix zip-code data: How about political overlay?
|I've been enjoying exploring this New York Times chart on Netflix rentals, zip code by zip code. The top rental movie in my Montclair zip code, 07043, is Milk.
It's also number one in nearby Maplewood, another liberal suburb
(teeming with journalists). But cross into Newark, and Twilight rules.
Milk falls from the charts.
It wouldn't be hard at all to
overlay voting patterns on this movie info, and then to use the Netflix
data to unearth pockets of one voting tribe or another. I imagine,
though, that for political dataminers, this movie data simply
reconfirms what they already know about the various zip codes. It's no secret that Montclair and Maplewood vote like Milk-loving
Manhattanites. The political Numerati are busy studying us block by block. (The fun and descriptive movie data would likely be more valuable to them for pitching to clients than running actual campaigns.)
Seeing all the diversity in single metropolitan areas certainly would make me rethink a lot of TV advertising. In fact, Dave Morgan's startup, Simulmedia, is busy breaking metro areas into different geographic segments, so that TV stations can segment their promotions. No sense promoting the TV equivalent of Twilight in Montclair, or Milk in Newark.
RT @marthagabriel: "It is possible to store the mind with a million facts and still be entirely uneducated."
-- Alec Bourne #quote #goodmor…
follow me on twitter
Kirkus - Kirkus Reviews
Andrew Dunn - Bloomberg News
Culture Mob - Dan Sampson
Shelfari (Amazon) - Tom Nissley
read more reviews
My coming novel: Boosting human cognition
- May 30, 2013
Why Nate Silver is never wrong
- November 8, 2012
The psychology behind bankers' hatred for Obama
- September 10, 2012
"Corporations are People": an op-ed
- August 16, 2011
Wall Street Journal excerpt: Final Jeopardy
- February 4, 2011
Why IBM's Watson is Smarter than Google
- January 9, 2011
- October 3, 2010
The coming privacy boom
- August 17, 2010
The appeal of virtual
- May 18, 2010
My next book: IBM's Jeopardy mission
- March 22, 2010
- November 12, 2009
BusinessWeek cannot afford to stay within McGraw-Hill
- August 6, 2009