Stephen Baker

The Numerati
Home - Viewing one post

Who is reading this blog?

September 10, 2008languages

The data is in, and I'm beginning to get an idea of who you are.

That's right. For our behavioral targeting campaign, we placed what is called a "pixel" on this Web site. Most media sites have them. They report on which sites you have come from, and then the analysts (or algorithms) use them to put you into different groups, or tribes. This data is based on visitors in the second half of August (before BW ran the excerpt), and the readership was a modest 2,000. (Here's hoping it rises this month.)

No offense, but I've never seen a more boring list of tribes in my life. No sign of race car buffs or dating sites habitues. No porn. It's all just what you'd expect for a mainstream business and technology site. The biggest group, 41%, comes from "general news." Visitors also visit business, politics, and opinion pages. The Olympics. Yawn.

Some 10% of the visitors come from book reviews. I guess they'll make up one of the two major subgroups for our advertising campaign: arts and literature (ie New Yorker readers).

Even though the groups by themselves are a little drab, it'll be interesting to see which ones respond to the ads. Will The New Yorker readers click the scary ones more or less than the core business tribe? Will a small minority tribe (entertainment-nightlife-dining, 5%) click disproportionately on the ads? We'll see.

add comment share:

©2021 Stephen Baker Media, All rights reserved.     Site by Infinet Design

Kirkus Reviews -

LibraryJournal - Library Journal

Booklist Reviews - David Pitt

Locus - Paul di Filippo

read more reviews

Prequel to The Boost: Dark Site
- December 3, 2014

The Boost: an excerpt
- April 15, 2014

My horrible Superbowl weekend, in perspective
- February 3, 2014

My coming novel: Boosting human cognition
- May 30, 2013

Why Nate Silver is never wrong
- November 8, 2012

The psychology behind bankers' hatred for Obama
- September 10, 2012

"Corporations are People": an op-ed
- August 16, 2011

Wall Street Journal excerpt: Final Jeopardy
- February 4, 2011

Why IBM's Watson is Smarter than Google
- January 9, 2011

Rethinking books
- October 3, 2010

The coming privacy boom
- August 17, 2010

The appeal of virtual
- May 18, 2010