Stephen Baker

The Numerati
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How Apple lost me in music (and then everything else)

March 26, 2015News

I was probably listening to my primordial MP3 player when I stopped here for coffee

In the year 2000, I was living in Paris and dying for an MP3 player. 
I finally got my hands on one. I think its capacity was 35 megabytes, which meant that it could hold eight or nine songs. Still, I liked making my own playlist, even if it was painfully short.

Perhaps the biggest shift in my digital music life came three years later, when I put my whole collection onto iTunes. Suddenly everything worked. And once it did, I just had to get an iPod. In the realm of owning, storing and playing digital music, Apple was king. And once I was lassoed in with the iPod, I lingered in the same ecosystem, later getting an iPhone, a first-gen iPad, and a few Macbooks.

Music led me to Apple, and I'm sure I wasn't alone. But then Apple began to "improve" ITunes, and with each upgrade it became more difficult to use. It began to drive me crazy. At the same time, cloud music services began to take off. 

So in the last two years, I've left Apple. I traded in my dying iPhone 4 for a Motorola with a better battery, I gave away my iPad and got a Nexus 7. I bought a Chromebook for laptop computing at home. And I stopped buying music, instead streaming with Spotify and Slacker. I still have a Mac Mini, and when I see iTunes there, I think: What an anachronism!

My point is that music brought people to Apple and led many of us away. That's why the news about Apple's new music service could be so important. While a billion-dollar music business, like Pandora's, would represent less than 0.5% of Apple's revenue, it could bring lots of people in the door, or at least keep them loyal to Apple.


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