Stephen Baker

The Numerati
Home - Viewing one post

Who answers pop-up surveys?

September 20, 2008languages

I'll have to touch base with people at Platform-A to see how our targeted ad campaign is going. I haven't seen any of the Numerati ads yet. (I guess my Web surfing habits don't match the profile of the typical Numerati buyer. Or maybe the algorithms are so sophisticated that they recognize me as someone who has already read the book...)

In any case, one of the tools they are using(to a limited degree) to test the public are those customer surveys that pop up in little boxes. I was surprised to hear that, because I instinctively shoot those intruders down. And I imagine that most prospective Numerati buyers do too. So I asked the expert at Platform-A about the participation rate in pop-up surveys. Low, she told me, very low. And who participates? According to their analysis, I learned, the most likely to participate are Midwestern women with modest incomes. The challenge, then, is to calculate the statistical correlation between this group and the population at large.

Also, here's a commentary I did on Marketplace last night. I heard from lots of people all over the country who heard it. The idea is that as we deal with more automatic systems, we'll have to hone our personal algorithms, much the way companies have to optimize Web pages to show up on Google searches.

add comment share:






©2021 Stephen Baker Media, All rights reserved.     Site by Infinet Design







Kirkus Reviews - https://www.kirkusreviews.com/book-reviews/stephen-baker/the-boost/

LibraryJournal - Library Journal

Booklist Reviews - David Pitt

Locus - Paul di Filippo

read more reviews



Prequel to The Boost: Dark Site
- December 3, 2014


The Boost: an excerpt
- April 15, 2014


My horrible Superbowl weekend, in perspective
- February 3, 2014


My coming novel: Boosting human cognition
- May 30, 2013


Why Nate Silver is never wrong
- November 8, 2012


The psychology behind bankers' hatred for Obama
- September 10, 2012


"Corporations are People": an op-ed
- August 16, 2011


Wall Street Journal excerpt: Final Jeopardy
- February 4, 2011


Why IBM's Watson is Smarter than Google
- January 9, 2011


Rethinking books
- October 3, 2010


The coming privacy boom
- August 17, 2010


The appeal of virtual
- May 18, 2010