Stephen Baker

The Numerati
Home - Viewing one post

Best Buy analyzes customer patterns to set financing

February 9, 2009Hop Skip Go

An article by my colleague Doug McMillan looks retailers like Best Buy using analytics to determine how much free financing to offer customers. The next step, of course, will be to figure out which customers to offer free financing to.

I was interested in the story of an unnamed retailer that has installed advanced surveillance:

[The company] installed "smart shelves" that use ambient light-sensing technology to monitor how long customers stand next to a particular product, whether and how long they pick it up and inspect it, and whether they choose to put it down and pick up something else...

As I mention in the book, this type of technology is giving brick-and-mortar retailers the ability to replicate the tracking that exists in the online world. Increasingly, the Numerati can crunch our behavior in the physical world as well.

One other note: I take a look in the Blogspotting blog at iTunes' Genius program, which appears to profile artists along ethnic lines.


add comment share:






©2022 Stephen Baker Media, All rights reserved.     Site by Infinet Design







Kirkus Reviews - https://www.kirkusreviews.com/book-reviews/stephen-baker/the-boost/

LibraryJournal - Library Journal

Booklist Reviews - David Pitt

Locus - Paul di Filippo

read more reviews



Prequel to The Boost: Dark Site
- December 3, 2014


The Boost: an excerpt
- April 15, 2014


My horrible Superbowl weekend, in perspective
- February 3, 2014


My coming novel: Boosting human cognition
- May 30, 2013


Why Nate Silver is never wrong
- November 8, 2012


The psychology behind bankers' hatred for Obama
- September 10, 2012


"Corporations are People": an op-ed
- August 16, 2011


Wall Street Journal excerpt: Final Jeopardy
- February 4, 2011


Why IBM's Watson is Smarter than Google
- January 9, 2011


Rethinking books
- October 3, 2010


The coming privacy boom
- August 17, 2010


The appeal of virtual
- May 18, 2010