This fits into the plot of The Boost. Without giving away too much, think of it this way: if you have vital news to communicate to a large population, where do you find everybody?

This is the business model for a site called Badoink (don't want to link to it by adding .com). Jasper Hammill outlines the strategy in an article in Forbes. The idea is to offer a news and features magazine, and to finance the journalism with links to porn sites. Hammill compares it to Playboy, which published big-time writers and featured great interviews, all of them financed by soft porn. The Badoink site looks like Maxim, which updated Playboy's model for the '90s.

Anyone's guess if this venture will work. Most don't. But I expect news to continue to cozy up with the parts of the entertainment industry people will pay for. That means porn, gambling, sports, games and comedy. 

This isn't entirely new. When Jimmy Carter wanted to reach an important demographic in 1976, he looked to Playboy, but later regretted it.