Stephen Baker

The Numerati
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Which Numerati ads work for you: Business or Scary?

September 4, 2008Marketing the book


We launched the behavioral advertising campaign for the book last week. This means that a certain number of ads are going out. I've looked at them and will post them all, when I can put them in better context. (I have a call with one of the advertising Numerti this evening)

But I thought I'd put up these two as previews. The one above seems to be focused on the importance of the Numerati as a social and business trend. The other one concentrates on the scary stuff. Which is more effective? More likely to lead you to check out the book? If you comment, any information about yourself would be helpful. Of course, we're going to be analyzing these ads by the patterns online. But the more insights the better.


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