Stephen Baker

The Numerati
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Found my grocery store bucket (or one of them)

October 21, 2008Boost

This data mining post  declares that the oft-cited correlation between beer- and diapers-buyers is an urban legend. But they do unearth grocery data indicating that there one bucket of people who buy cat food, chocolate and red wine.

Hey, I thought: That's us! But the researchers clearly didn't get their data from New Jersey, because we buy our chocolate and cat food in one store and then have to go to another to buy wine (of any color).

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