 |


|
Home - Viewing one post

Nokia and the iPhone


I covered Nokia in its glory years, from 1998 to 2002, when it
towered above the rest of the mobile industry. With its focus on
consumers, mastery of intuitive interface and enormous advantage in
scale, it thrashed Motorola, Ericsson, and a host of other pretenders
(Alcatel, Sony, Philips, Siemens, etc.) quarter after quarter. The company appeared poised to dominate the next phase
of Internet communications--the mobile revolution. I went so far as to
propose a book on the company. (I dropped the idea when BusinessWeek
moved me back from Europe to New York, following the dot-com bust.)
Nokia's future competitors, as phones turned into computers, were likely to come
from the software and consumer electronics industries. Nokia understood
this, and they beefed up research in Silicon Valley. But whenever I
raised computer-makers like Dell as future competitors, the Nokia folks
always had the same response: They had spent decades building expertise
in radio technologies, and it was hard stuff. It would be no easy thing
for a computer or software company to slap "telephone chips" into their
machines, as my writing implied. Radio was hard.
|

Nokia's original Webphone, the Communicator, in 1996
Well, I'm sure they were right. It was no easy thing. But companies like
Apple and Google figured it out and, along with Canada's RIM,
maker of the Blackberry, they have taken over the smart-phone market.
Nokia's stock is swooning and its bonds are rated only one notch above
junk.
I was reminded of this while reading this morning that Nokia and Apple
have reached an agreement
on disputed intellectual property. Apple will
now pay Nokia royalties. I have no ideas what the patents cover, but it
must be cold comfort to Nokia. Instead of exercising its hard-won
mastery over radio technology to win control over mobile, the world's
most important communications market, it simply gets a slice of
royalties from the marquee company it lost to.
A couple more points from those Nokia years. When I was writing, it
seemed that Europe, with its single GSM standard, was well positioned to
lead the mobile Internet. Asia, with some of the most advanced mobile
markets in the world, appeared a much more powerful rival than North
America, which was viewed as a mobile backwater. But software
innovation, along with design, transformed the market. (Producing great
software can make up for lots of handicaps, which is one reason to be
optimistic about continued innovation leadership in the U.S.)
One more point about Apple. As I mentioned above, when I was looking at
computer-industry competitors for Nokia, I had my eyes on Microsoft,
Dell and Palm. I saw Apple as a potential acquisition. It seemed to me
that Nokia, whose market cap climbed to a quarter of a trillion dollars
during the boom, might gobble up the computer maker, or at least form an
alliance with it, to benefit from Apple's design and software prowess. I
don't know if Nokia execs ever considered such an idea. But if they
read BusinessWeek, they were at least familiar with it.
One more point, this one extending into the realm of wild hypotheticals.
If Nokia had taken over Apple, would Nokia have produced the iPhone? My
guess is that the iPhone would never have happened. Nokia would surely
have insisted that any smart phone work on top of its Symbian operating
system and fit into the family of Nokia phones. That would have been the
kiss of death. Still, Nokia would no doubt be better off today if it
had spent billions from its boomtime stash to buy--and kill--Apple.
|


|

|


|
 |






Kirkus Reviews - https://www.kirkusreviews.com/book-reviews/stephen-baker/the-boost/

LibraryJournal - Library Journal

Booklist Reviews - David Pitt

Locus - Paul di Filippo

read more reviews



Prequel to The Boost: Dark Site
- December 3, 2014

The Boost: an excerpt
- April 15, 2014

My horrible Superbowl weekend, in perspective
- February 3, 2014

My coming novel: Boosting human cognition
- May 30, 2013

Why Nate Silver is never wrong
- November 8, 2012

The psychology behind bankers' hatred for Obama
- September 10, 2012

"Corporations are People": an op-ed
- August 16, 2011

Wall Street Journal excerpt: Final Jeopardy
- February 4, 2011

Why IBM's Watson is Smarter than Google
- January 9, 2011

Rethinking books
- October 3, 2010

The coming privacy boom
- August 17, 2010

The appeal of virtual
- May 18, 2010





|