Stephen Baker

The Boost
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Amazon Fire phone: One step closer to the Boost

June 19, 2014News


Amazon's new phone is out, and one of its features, Firefly, brings it closer to The Boost. Firefly allows a user to point the phone at practically any object, send an image to the cloud, and have it recognized and located in Amazon's warehouses. Hit buy, and it will be at your doorstep in a day or two. It even works with movies and songs. 

In The Boost, where nearly everyone has a brain chip, most artifacts of the physical world are also identified and tagged. There's less need for physical objects, because more and more of our lives occur in the entertainment and communications hubs on the chip. (In fact, much of the physical world looks abandandoned.) But it occurs to me that Amazon, if it continues along the line traced by Founder Jeff Bezos, will one day be looking into brain chips. It's the natural evolution of the brand.

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