Stephen Baker

The Boost
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An online Playboy in a cyberworld swimming in porn

June 22, 2014News

The news industry in the age of the boost (2072) is dead. People with brain implants get most of their news directly from e-commerce companies and governments, and they spend most of their online time in the world of entertainment. For many, this means the virtual world, and a lot of what they're doing in that world involves sex.

This fits into the plot of The Boost. Without giving away too much, think of it this way: if you have vital news to communicate to a large population, where do you find everybody?

This is the business model for a site called Badoink (don't want to link to it by adding .com). Jasper Hammill outlines the strategy in an article in Forbes. The idea is to offer a news and features magazine, and to finance the journalism with links to porn sites. Hammill compares it to Playboy, which published big-time writers and featured great interviews, all of them financed by soft porn. The Badoink site looks like Maxim, which updated Playboy's model for the '90s.

Anyone's guess if this venture will work. Most don't. But I expect news to continue to cozy up with the parts of the entertainment industry people will pay for. That means porn, gambling, sports, games and comedy. 

This isn't entirely new. When Jimmy Carter wanted to reach an important demographic in 1976, he looked to Playboy, but later regretted it. 


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- February 3, 2014


My coming novel: Boosting human cognition
- May 30, 2013


Why Nate Silver is never wrong
- November 8, 2012


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- September 10, 2012


"Corporations are People": an op-ed
- August 16, 2011


Wall Street Journal excerpt: Final Jeopardy
- February 4, 2011


Why IBM's Watson is Smarter than Google
- January 9, 2011


Rethinking books
- October 3, 2010


The coming privacy boom
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The appeal of virtual
- May 18, 2010